All Worth It

L'Oréal Paris and The Prince's Trust


In February 2017, L’Oréal Paris and The Prince’s Trust announced a new three-year collaboration and the launch of the ‘All Worth It’ confidence training programme, delivered in centres and online, to help 10,000 young people across the UK turn their self-doubt into self-worth.

The partnership addresses one of the biggest struggles young people face today – self-confidence.

The ‘All Worth It’ marketing campaign, which reached 108.5m, is fronted by 15 inspirational ambassadors and influencers including Dame Helen Mirren, Cheryl, Katie Piper and Neelam Gill each sharing their very own personal stories in a series of films highlighting how they themselves have experienced and overcome self-doubt. 

Website Menu