Categories and Criteria

Affinity Marketing

For a company that has successfully marketed products or services in conjunction with a charity and brought benefits to both parties.

    What does the company do?
    What was the project?
    Whose initiative was it?
    How did it work?
    How long did it last?
    What resources (people, investment) did the company put in?
    What benefits did the project bring to the charity?
    What benefits did the project bring to the company?
    How was success measured?
    What success was achieved?

Business Charity Champion

For a business leader who has excelled in promoting corporate support for charities in his or her own company and generally across the private sector.

    What has been the career path of the entrant?
    What charitable initiatives have he or she made across a particular business sector or in private industry generally?
    What has motivated them in their contribution?

Business of the Year

For a business that has excelled in helping the wider community by embedding a culture of supporting charitable causes at all levels of the organisation.

    What does the company do?
    What has it done to embed a culture of charitable support? (Examples might include payroll giving, time off for volunteering,       encouraging staff to take part in help or training for partner charities, or fundraising events organised by the company.)
    How was success measured?
    What success was achieved?

Cause-Related Marketing

For a marketing partnership between a business and a charity that has used the company’s products to promote the charity’s cause or brand, or helped to raise funds for the charity.

    What does the company do?
    What was the marketing project?
    Whose initiative was it?
    How did it work?
    How long did it last?
    What resources (people, investment) did the company put in?
    What benefits did the project bring to the charity?
    What benefits did the project bring to the company?
    How was success measured?
    What success was achieved?

Challenge Event

For a staff team from a business that took part in a successful fundraising challenge to benefit a UK charity.

    What does the company do?
    What was the challenge?
    Whose initiative was it?
    Who took part?
    What resources (people, investment) did the company put in?
    How was success measured?
    What success was achieved?

Challenge Event – Small Businesses (with a turnover of less than £6.5m) – NEW AWARD

For a staff team from a business that took part in a successful fundraising challenge to benefit a UK charity.

    What does the company do?
    What was the challenge?
    Whose initiative was it?
    Who took part?
    What resources (people, investment) did the company put in?
    How was success measured?
    What success was achieved?

Charity Partnership (Short Term)

For an outstanding partnership between a company and a charity that has lasted up to a year and a half.

    What was the partnership?
    What was its purpose?
    Whose idea was it?
    What did it involve on the company’s side?
    What resources (people, investment) did the company put in?
    What did it involve on the charity’s side?
    How was success measured?
    What success was achieved?

Charity Partnership - Small Businesses (with a turnover of less than £6.5m)

For a successful charity partnership of whatever duration between a business with a turnover of less than £6.5m and a UK charity.

     What was the partnership?
    What was its purpose?
    Whose idea was it?
    What did it involve on the company’s side?
    What resources (people, investment) did the company put in?
    What did it involve on the charity’s side?
    How was success measured?
    What success was achieved?

Charity Partnership (Financial and Professional)

For an outstanding partnership between companies providing financial or professional services and a UK charity.

    What was the partnership?
    What was its purpose?
    Whose idea was it?
    What did it involve on the company’s side?
    What resources (people, investment) did the company put in?
    What did it involve on the charity’s side?
    How was success measured?
    What success was achieved?

Charity Partnership (Retail and Leisure)

For an outstanding partnership between a company in the retail, leisure or FMCG sector and a UK charity.

    What was the partnership?
    What was its purpose?
    Whose idea was it?
    What did it involve on the company’s side?
    What resources (people, investment) did the company put in?
    What did it involve on the charity’s side?
    How was success measured?
    What success was achieved?

Charity Partnership

For a successful partnership between a company and a UK charity in sectors other than financial, professional, retail, leisure or FMCG.

    What was the partnership?
    What was its purpose?
    Whose idea was it?
    What did it involve on the company’s side?
    What resources (people, investment) did the company put in?
    What did it involve on the charity’s side?
    How was success measured?
    What success was achieved?

Community Impact

For a business that has provided vital support to a charitable project that has made a strong social impact in the community where the business operates.

    What was the project?
    How did the company contribute?
    Who proposed that the company should contribute?
    What resources (people, investment) did the company put in?
    What difference did the company’s contribution make?
    How was success measured?
    What success was achieved?

Community Impact – Small Companies (with a turnover of less than £6.5m) – NEW AWARD

For a business that has provided vital support to a charitable project that has made a strong social impact in the community where the business operates.

    What was the project?
    How did the company contribute?
    Who proposed that the company should contribute?
    What resources (people, investment) did the company put in?
    What difference did the company’s contribution make?
    How was success measured?
    What success was achieved?

Corporate Foundation

For a philanthropic foundation set up by a company that has given outstanding support to the charity sector.

    When was the foundation set up?
    How much does the company give to the foundation?
    Who are the trustees of the foundation?
    Where does the foundation operate (locally, countrywide)?
    What resources (people, sources of funding) does it have?
    What does the foundation do?
    What is its annual income?
    How much has it distributed in the past three years?
    What are the best examples of its philanthropic work?

CSR Team

For a corporate social responsibility team (or a team that has a similar function) that has successfully increased the charitable or socially responsible activities of the business.

    Who are the members of the team?
    What is its remit?
    What resources (people, investment) does it have?
    What has it achieved?
     How was success measured?
    What success was achieved?

Employee Engagement

For a company that has adopted policies that have resulted in a significant increase in charitable donations or activities by its workforce.

    What is the company’s overall policy on employee engagement in charitable work?
    What specific measures has it adopted to affect the policy?
    What resources (people, investment) has it devoted to them?
    How has it implemented the measures?
    How was success measured?
    What success was achieved?

Employee Engagement - Small Businesses (with a turnover of less than £6.5m) – NEW AWARD

For a company that has adopted policies that have resulted in a significant increase in charitable donations or activities by its workforce.

    What is the company’s overall policy on employee engagement in charitable work?
    What specific measures has it adopted to affect the policy?
    What resources (people, investment) has it devoted to them?
    How has it implemented the measures?
    How was success measured?
    What success was achieved?

Employment Scheme

For a company that has significantly helped a charity by offering employment, work experience, training or other support to its beneficiaries.

    What is the scheme?
    Whose idea was it?
    How does it work?
    What resources (people, investment) has the company put in?
    How has the scheme helped the charity and its beneficiaries?
    How has it benefited the company?
    How was success measured?
    What success was achieved?

Single Project

For a company that has successfully backed a specific project run by a UK charity.

    What was the project?
    Why did the company get involved?
    What contribution did it make?
    What resources (people, investment) did the company put in?
    How was success measured?
    What success was achieved?

Single Project - Small Businesses (with a turnover of less than £6.5m) – NEW AWARD

For a company that has successfully backed a specific project run by a UK charity.

    What was the project?
    Why did the company get involved?
    What contribution did it make?
    What resources (people, investment) did the company put in?
    How was success measured?
    What success was achieved?

Outstanding Employee

For an individual in a company who has made an exceptional contribution to charity with the support of his or her employer.

    What has been the career path of the employee?
    What contribution has he or she made to charity?
    What have been his or her greatest achievements?
    In what way has the company supported him or her?

Overseas Project

For a company that has successfully helped the beneficiaries of a UK charity in a project outside the UK.

    What was the project?
    How did the company get involved?
    What has the company contributed?
    What resources (people, investment) has the company put in?
    How was success measured?
    What success was achieved?